Fikir Kritis # 31

A boy was watching his grandmother write a letter. At one point, he asked:' Are you writing a story about what we 've done ? Is it a story about me?'

His grandmother stopped writing her letter and said to her grandson:' I am writing about you , actually, but more important than the words is the pencil I am using.I hope you will be like this pencil when yougrow up.'

Intrigued ,the boy looked at the pencil. It didnt seem very special.' But it's just like any other pencil I've ever seen!''

That depends on how you look at things. It has five qualities which , if you manage to hang on them, will make you a person who will always at peace with the world.'

First quality: you are capable of great things, but you must never forget that there is hand guiding your steps. We call that hand of the God, the most merciful, and he always guides us according to His will.'

Second quality: now and then , I have to stop writing and use a sharpener . That makes the pencil suffer a little, but afterwards, he is much sharper. So you , too, must learn to bear certain pains and sorrows, because they will make you a better person.'

Third quality : the pencil always allows us to use an eraser to rub out any mistakes. This means that correcting something we did is not necessarily a bad thing; it helps to keep us on the road to justice.'

Fourth quality: What really matters in a pencil is not its wooden exterior, but the graphite inside. So always pay attention to what is happening inside you.'

Finally, the pencil's fifth quality : it always leave a mark. In the just the same way , you should know that everything you do in life will leave a mark, so try to be conscious of that in every
action.

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*What is marketing? *

1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" - *That's Direct Marketing*

2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him." - *That's Advertising*

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me" - *That's Telemarketing*

4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car)for her, pick up her bag after she drops it, offer her ride and then say:"By the way, I'm rich. Will you Marry Me?" - *That's Public Relations*

5. You're at a party and see gorgeous girl. She walks up to you and says:"You are very rich! Can you marry Me?" - *That's Brand Recognition*

6. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" She gives you a nice hard slap on your face. - *That's Customer Feedback *

7. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" and she introduces you to her husband. - *That's demand and supply gap*

8. You see a gorgeous girl at a party. You go up to her and before you say anything, another person come and tell her: "I'm rich. Will you marry me?"and she goes with him - *That's competition eating into your market share*

9. You see a gorgeous girl at a party. You go up to her and before you say:"I'm rich, Marry me!" your wife arrives. - *That's restriction for entering new markets *